Peter has more than 35 years of experience in gaming, sports and entertainment . He has held leadership positions as the Corporate Vice President of the Interactive Entertainment Business of Microsoft, heading the Xbox platform business, as President and COO of SEGA of America, where he oversaw the launch of the Sega Dreamcast, President of EA SPORTS,and Senior Vice President of marketing at Reebok International Ltd. Most recently he was CEO at Liverpool FC, and is now the owner of Santa Barbara Sky FC, an expansion club in the United Soccer League.
Organising Partner
Presenting Partner
WFS Americas Key Figures
Its time to equalize the potential of the industry in the region to the passion for football it beholds
Attendees
Speakers
Clubs, Leagues & Federations
Media
Countries
Full Days of Networking
Speakers for WFS Americas
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Peter Moore
Owner - Santa Barbara Sky Football Club
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Jurgen Mainka
Chief Tournament Officer, Mexico, FIFA World Cup 2026 - FWC2026
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Iñigo Riestra
General Secretary – Federación Mexicana de Fútbol
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Mikel Arriola
Executive President - Liga MX
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Javier Tebas
President - LALIGA
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Jero Freixas
Presidente Muchachos FC y Generador de Contenido - NSN Never Say Never
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Heidi Pellerano
Chief Commercial Officer - CONCACAF
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Mariana Gutierrez
President - Liga MX Femenil
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Farkhunda Muhtaj
Respect and Inclusion Ambassador – Respect Group
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Alejandro Hütt
Host City Manager - FWC26 Monterrey
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Marcela García
VP Marketing & Comms - MLS
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Maria Fernanda Sainz Murguia
CCO LATAM Caliente Interactive - Caliente.mx
Essential Information
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