Grace Ahrens is the Executive Director of Women in Soccer, an organization committed to creating opportunities for women and people with underrepresented gender identities who work (or want to work) in soccer. Growing up in Mexico and with over 10 years of experience in workforce development, branding and media, she brings a deep understanding of diversity and expertise in driving inclusive solutions. With a Master’s degree in Social Work from Columbia University, Grace combines her commitment to equity and social impact to shape a more inclusive future for the sport.

Experienced professional specialized in sports spectacles industry.

Olek Loewenstein is President of Global Sports Business at TelevisaUnivision, overseeing all sports content operations in the U.S. and Mexico. He leads TUDN’s bi-national production hub, delivering over 4,000 hours of studio shows, 6,000 hours of live TV events, and 4,500+ streaming hours on ViX annually. Under his leadership, TelevisaUnivision holds the largest live soccer portfolio, featuring Liga MX, the Mexican national team, FIFA World Cup, UEFA Champions League, and more. Previously, Loewenstein worked at Samsung’s Global Strategy Group in South Korea and began his career in consulting with Ernst & Young and Accenture. He has won multiple Emmy awards and was named to Sports Business Journal’s “Top Forty Under 40” in 2017. Loewenstein holds a communications degree from Universidad Católica Andres Bello, an MBA from INSEAD, and a media specialization from UCLA & IESE.

Jurgen currently serves as the Chief Tournament Officer, Mexico, FIFA World Cup 2026™, where he leads the tournament’s strategy and planning for the Host Country and its three Host Cities of Guadalajara, Monterrey, and Mexico City. Jurgen is part of FIFA’s Executive Team across Canada, Mexico and the United States that is charged with delivering the biggest FIFA World Cup™ ever in 2026.

Prior to joining the FIFA World Cup 2026™ in 2022, Jurgen spent 25+ years in the world of global football, most recently as the CEO and Founding Partner of a sports and entertainment agency based out of Miami, USA. Jurgen also served as the Chief Business Officer for Inter Miami CF, the Deputy General Secretary and Chief Commercial Officer of Concacaf and served as part of the Executive Committee for the 2016 Copa America Centenario tournament, the largest soccer event in US history after the 1994 FIFA World Cup™.

Jurgen has also held various positions at clubs including the New York Red Bulls, New England Revolution and the Colorado Rapids and served in USA’s 2018 and 2022 FIFA World Cup™ Bid Committees with the US Soccer Federation (USSF).

Jurgen is fluent in English, Spanish and German and holds a master’s degree in Integrated Marketing Communications from Emerson College and an undergraduate degree in Mass Communications from Instituto Tecnológico y de Estudios Superiores de Monterrey.

Débora Saldanha is Head of Innovation and New Business in sports, with over 10 years of experience in digital transformation, technology, and fan experience. Named one of Brazil’s Top 50 Innovation Executives (2024) and Latin America’s Best Sports Executive (2023), she leads award-winning initiatives at Clube Atlético Mineiro and speaks internationally on innovation, digital culture, and the future of sports.